Platform
Data health
Keep the creator database trustworthy: freshness, completeness, and automated re-enrichment.
Database health
49%
weighted freshness
Fresh profiles
85
updated ≤ 30 days
Needs refresh
120
0 never enriched
Risk-flagged
85
fake followers / low ER
Freshness
360profiles
- Fresh24%
- Stale43%
- Outdated33%
Field completeness
Share of profiles with each field
Email100%
Phone100%
Audience demographics100%
Rate card100%
Campaign history89%
YouTube linked45%
Data sources
Where each field comes from
Followers, views, posts
Daily for active, weekly otherwise
YouTube subscribers & views
Daily
Audience demographics
Monthly
Authenticity score
Monthly
Rates & contacts
On negotiation
Legacy records
One-time + incremental